One of the things that I am really passionate about is hearing from and connecting with our customers. I like the conversation. It is a feature of the modern day world that makes this kind of conversation possible, especially through social media channels such as Facebook or even this blog. I can post something on here, and you guys can post your comments - and this creates a connection that was not possible before, and I love it.
Recently, I sent out an email to some folks asking for feedback about our company and the response was much more than I was expecting too be honest. It was fantastic for me to hear from our customers about what they thought about our company and service and I am really chuffed to be able to report that on the whole, our customers think we are doing great. Some great ideas came out of those discussions (so watch this space for some great new features coming to the website) and some great stories like Debra who cycled the "Way of the Roses" or even Tracy who'd had poor customer service from us in the past (which I am now happy to say has been sorted out well).
We have recently started the company blog. Honestly, at this stage, I am not too sure where it is heading in terms of content - but I am sure that we will have fun on the way. I am a big fan of blogging as people get to post their own comments and ideas. One of the things that I really want to see are blog posts from our customers and friends on here (fancy writing one?). I don't want it to be "just another promotion tool" where we post all kinds of strange articles just to try and get better search engine rankings. I want it to be a conversation, not a statement. I want it to be a place where we share ideas and thoughts together.
Love it or hate it, Facebook is a major communication tool for most of us. I personally love it, but I know that some of you don't. For those that are on Facebook though, you can connect with us on there if you haven't done so already at facebook.com/JerseyBeautyCo. I really enjoy the banter that goes on here - perhaps my favourite comment so far was from Laura telling us about alternative uses for UltraCalming Cleasner. We have done a few competitions on Facebook recently, just to see how it went more than anything. And it went well I think, so more will be coming soon (make sure you "Like Us" to get notifications of what they are). Keep up the conversation on Facebook, I am really enjoying it and I hope you guys are too.
Things like the Blog are quite new for us. Facebook is a big learning curve. But social media for us is about connecting with our customers, and I hope that like me, you are really enjoying the conversation as well.